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RaqbashTechnologies
LogisticsCustom Software Platform

Warehouse Management System

Distribution Company

Barcode-driven inbound, putaway, picking and stock accuracy across warehouses.

Services delivered

Website DevelopmentSEOAdmin Dashboard
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Warehouse Management System illustration

Project summary

The platform at a glance

A warehouse management system for a distribution company digitizing inbound, putaway, picking and dispatch with barcode scanning — eliminating stock discrepancies, speeding fulfilment and giving managers real-time inventory accuracy.

The challenge

The problems we set out to solve

01

Inventory counts drifted from reality, causing stock-outs and overstock

02

Manual picking was slow and produced frequent order errors

03

Putaway was unstructured, making items hard to locate

04

No visibility into warehouse throughput and bottlenecks

05

Multiple warehouses operated without a shared system of record

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month.

SEOTechnical SEOContent Strategy
Keyword rankingslast 12 months
warehouse management system#16 → #3
inventory management software#32 → #6
WMS software india#48 → #9

What we did · Development

Designed, engineered and shipped

We designed and engineered the custom software platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.

Website DevelopmentAdmin DashboardAPI DevelopmentCloud Infrastructure
  • Barcode/QR scanning for every inventory movement
  • Directed putaway and optimized pick paths
  • Real-time stock levels across locations
  • Throughput and accuracy analytics
Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

React

Backend

PythonNode.js

Cloud

AWS

Database

PostgreSQL
Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

58,000/ month

+305%
2.4kMonth 18kMonth 323kMonth 658kMonth 12
+305%
organic traffic increase
+180%
qualified lead growth
3.6x
conversion improvement
99%
inventory accuracy
45%
faster fulfilment

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