LogisticsSaaS Platform

Fleet Management Software

Regional Logistics Company

Live GPS tracking, maintenance and driver management for an entire fleet.

Services delivered

Website Development
SEO
Admin Dashboard

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Project summary

The platform at a glance

A fleet management platform for a regional logistics company providing live GPS tracking, maintenance scheduling, fuel monitoring and driver management — giving operations complete visibility and turning a reactive fleet into a proactive one.

The challenge

The problems we set out to solve

01
No real-time visibility of vehicle locations across the fleet
02
Maintenance was reactive, causing costly breakdowns and downtime
03
Fuel spend and misuse went untracked and unaccountable
04
Driver performance and safety were impossible to measure
05
Dispatch coordination relied on phone calls and guesswork

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.

SEO
Technical SEO
Content Strategy
Google Ads

Keyword rankingslast 12 months

fleet management software#18 → #3

vehicle tracking system#30 → #6

gps fleet tracking#44 → #8

What we did · Development

Designed, engineered and shipped

We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.

Website Design
Website Development
Admin Dashboard
API Development
Cloud Infrastructure

Live map with vehicle telemetry and geofencing
Preventive maintenance scheduling and alerts
Fuel and expense tracking per vehicle
Driver scorecards and safety reporting

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

React

Backend

Node.js

Cloud

Database

PostgreSQL
Redis

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

63,000/ month

+335%

+335%
organic traffic increase
+200%
demo requests
3.9x
conversion improvement
32%
lower fuel costs
28%
less downtime

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