LogisticsWeb & Mobile App

Last-Mile Delivery Platform

Urban Courier Service

Order assignment, live tracking and proof-of-delivery for urban deliveries.

Services delivered

Website Development
SEO
Mobile App

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Project summary

The platform at a glance

A last-mile delivery platform for an urban courier service automating order assignment, live tracking and proof-of-delivery — with a rider app and customer tracking that lifted on-time rates and cut support calls dramatically.

The challenge

The problems we set out to solve

01
Orders were assigned manually, creating delays at peak hours
02
Customers flooded support asking where their delivery was
03
Riders lacked optimized sequences for multiple drops
04
Proof of delivery was inconsistent and easily disputed
05
Operations had no live view of fleet capacity and demand

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.

SEO
Technical SEO
Content Strategy
Google Ads
Social Media Marketing

Keyword rankingslast 12 months

last mile delivery software#25 → #4

delivery tracking app#38 → #7

courier management software#51 → #10

What we did · Development

Designed, engineered and shipped

We designed and engineered the web & mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.

Website Design
Website Development
Mobile App Development
API Development
Cloud Infrastructure

Automated, capacity-aware order assignment
Customer live tracking with accurate ETAs
Rider app with optimized multi-drop routing
Photo and signature proof of delivery

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

Node.js

Mobile

React Native

Cloud

Google Cloud

Database

PostgreSQL
Redis

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

70,000/ month

+345%

+345%
organic traffic increase
+205%
merchant sign-ups
4.0x
conversion improvement
34%
more on-time deliveries
50%
fewer support calls

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