LogisticsWeb Platform

Freight Tracking Portal

Freight Forwarding Firm

Shipment milestones, documents and ETAs in one customer-facing portal.

Services delivered

Website Development
SEO
API Development

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Project summary

The platform at a glance

A freight tracking portal for a forwarding firm consolidating shipment milestones, documents and ETAs into one customer-facing view — replacing endless status emails with self-service visibility across air, sea and road consignments.

The challenge

The problems we set out to solve

01
Customers had no self-service way to check shipment status
02
Status updates were buried in scattered emails and calls
03
Documents like invoices and BOLs were hard to locate
04
Multi-modal shipments lacked a unified tracking view
05
Operations spent hours each day answering 'where is it' queries

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.

SEO
Technical SEO
Content Strategy
Google Ads

Keyword rankingslast 12 months

freight tracking software#22 → #4

shipment tracking portal#35 → #6

freight forwarding software#50 → #10

What we did · Development

Designed, engineered and shipped

We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.

Website Design
Website Development
API Development
Cloud Infrastructure

Unified tracking across air, sea and road
Milestone timeline with predicted ETAs
Centralized shipment document repository
Carrier integrations for automated status updates

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

Node.js

Cloud

Database

MongoDB

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

51,000/ month

+288%

+288%
organic traffic increase
+168%
portal sign-ups
3.4x
conversion improvement
55%
fewer status enquiries
93%
customer satisfaction

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