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RaqbashTechnologies

PPC & Paid Ads Agency in India

PPC Agency in India That Turns Ad Spend Into Measurable Revenue

Raqbash is a PPC agency in India managing Google Ads, Meta Ads and LinkedIn campaigns with ROAS-focused optimisation and rigorous conversion tracking, delivering fast, measurable results and complete transparency on where every rupee of ad spend goes.

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PPC agency in India: Raqbash running Google Ads, Meta Ads and LinkedIn paid advertising campaigns with rigorous conversion tracking, ROAS-focused optimisation and transparent ad-spend reporting for businesses across IndiaGoogle AdsSponsoredBest PPC Agency in Indiaraqbash.com · Paid AdvertisingGoogle Ads · Meta Ads · ROAS-focusedcampaigns. Free PPC Audit today.SponsoredGoogle Ads Agency · Indiacompetitor.com · PPC ServicesPaid search & paid social campaigns.Organic result, below adsorganic.com · slower to rankSEO takes 3–6 months; paid ads arevisible from day one.Optimised bid: ₹18.40 · CPCQS: 9/10CTR: 8.4%CVR: 12%FunnelClicks1,240 / moLeads149 / moSales42 / moROAS over timeM1M2M3M4M5M6↑ ROASContinuous loop ↻Campaign KPIsReturn on Ad Spend (ROAS)TODO: ×Cost per Lead (CPL)TODO: ₹Conversion Rate (CVR)12.0%✓ Conversion tracking activeGoogle AdsMeta AdsLinkedIn AdsAd spend + mgmt fee, fully itemised
Years of paid advertising experience
10+
Client satisfaction
98%
Avg. ROAS delivered for clients
TODO:
Ad spend managed (₹)
TODO:

Trusted partners

Clients we worked with

From global enterprises to fast-growing startups, brands across the world trust Raqbash to build and scale their digital products.

Overview

PPC & Paid Ads Agency in India

Raqbash is a PPC and paid ads agency in India running Google Ads, Meta Ads and LinkedIn campaigns for businesses that need fast, measurable results from their advertising budget. PPC, or pay-per-click advertising, is the practice of placing paid ads on search engines and social platforms where you pay only when a user clicks. Unlike SEO, which builds organic rankings over months, paid advertising delivers traffic and leads almost immediately, making it the fastest way to generate qualified enquiries for a business with a defined ad budget and a clear conversion goal.

Whether you target buyers across India or only in the cities and pin codes you deliver to, PPC is also one of the most precisely measurable marketing channels available: every click, lead and sale can be tracked back to a specific campaign, keyword or creative. Raqbash manages the complete paid advertising function: from account setup, keyword and audience research and conversion tracking configuration to weekly optimisation, A/B testing and monthly transparent reporting that shows exactly how much went to the ad platforms and what it returned. If your current agency cannot tell you your cost-per-lead, ROAS or exactly what your management fee covers, those are the gaps we fix.

What we do

Our PPC & Paid Ads Services

From Google Search Ads and Google Shopping to Meta Ads, LinkedIn Ads, Display and YouTube campaigns: a complete paid advertising service for businesses that want fast, measurable results with full conversion tracking from day one.

  • Google Search Ads

    Keyword-targeted search campaigns that put your business in front of buyers with high purchase intent, nationwide or geo-targeted to your cities, capturing demand at the exact moment they search.

  • Google Shopping & Performance Max

    Product-feed-driven Shopping campaigns and AI-powered Performance Max reaching buyers across Google Search, Display, YouTube and Maps with optimised product listings.

  • Meta (Facebook & Instagram) Ads

    Interest, behaviour and lookalike-targeted campaigns on Facebook and Instagram that build brand awareness and generate leads at scale, from metros to tier-2 markets.

  • LinkedIn Ads

    B2B lead generation via LinkedIn Sponsored Content, Message Ads and Lead Gen Forms, reaching decision-makers across India by job title, company size and industry.

  • Display & YouTube Ads

    Visually compelling banner and video campaigns across the Google Display Network and YouTube, building top-of-mind awareness and re-engaging past visitors.

  • Remarketing & Landing-Page CRO

    Retargeting sequences that re-engage visitors who didn't convert, paired with high-converting landing pages purpose-built to maximise return on every rupee of ad spend.

Why Raqbash

Why Choose Raqbash as Your PPC Agency in India

Advertisers choose Raqbash because we combine ROAS-focused campaign strategy with rigorous conversion tracking, structured A/B testing and fully transparent reporting, so every rupee of ad spend is accounted for and optimised toward measurable revenue.

4.9 rated on Google Reviews

  • ROAS & ROI-Focused Optimisation

    Every campaign decision (bids, audiences, creatives, match types) is made through the lens of return on ad spend. We optimise for profit, not impressions or clicks.

  • Expert Bid & Budget Management

    We allocate budget across campaigns, ad sets and keywords to maximise results within your spend, continuously adjusting bids as auction dynamics and seasonality shift.

  • Rigorous Conversion Tracking Setup

    Most wasted ad spend starts with broken or missing conversion tracking. We set up GA4, Google Tag Manager and pixel-level tracking so you know exactly what each campaign is generating.

  • Continuous A/B Testing

    We run structured tests on headlines, creatives, audiences and landing pages, systematically finding winners, retiring losers and compounding improvements month over month.

  • Transparent Ad-Spend Reporting

    You see a clear split: how much went to the ad platforms and how much is our management fee. Monthly reports show spend, leads, cost-per-lead and ROAS, with no black boxes.

  • Fast, Measurable Results

    Unlike SEO, paid ads generate traffic and leads from day one. Campaigns are typically live within a week and producing optimised, profitable results within the first 4–6 weeks.

How we work

Our PPC Process

Paid advertising is a continuous optimisation loop, not a set-and-forget campaign. Here is how Raqbash takes a business from a standing audit to profitable, scaling paid campaigns that generate measurable leads and revenue month over month.

  1. Step 01

    Audit & Discovery

    We audit your existing campaigns, landing pages, conversion tracking and competitor ad activity, identifying wasted spend, missed opportunities and quick wins before a single rupee is reallocated.

  2. Step 02

    Keyword & Audience Research

    We build keyword lists, audience segments and negative keyword maps grounded in real search intent, your buyer profiles and the regions you serve, so campaigns target the right people at the right cost.

  3. Step 03

    Campaign Build & Conversion Tracking

    Campaigns, ad groups and creatives are structured for Quality Score and relevance. Critically: we set up GA4 goals, Tag Manager triggers and platform pixels before launch, so results are measurable from day one.

  4. Step 04

    Launch

    Campaigns go live with controlled budgets and conservative bid strategies. We monitor closely in the first 72 hours, catching anomalies, refining match types and ensuring tracking fires correctly.

  5. Step 05

    Optimise & Scale

    Weekly optimisation cycles: adjust bids, pause underperforming keywords, A/B test ad copy and creatives, refine audiences and expand budgets into proven winners. Results compound with each iteration.

  6. Step 06

    Report & Review

    Monthly reports show spend vs. management fee, leads, cost-per-lead and ROAS, in plain language. We review performance with you and agree the next month's focus. Paid ads is a continuous optimisation loop, not a set-and-forget service.

Ready to turn your ad budget into measurable leads and revenue?

Get a free PPC audit from our paid media team. We will review your existing campaigns, identify wasted spend and missed opportunities, and give you a clear, prioritised roadmap for Google Ads, Meta Ads and LinkedIn, with full transparency on how your budget will be allocated.

+91 97730 66237

Platforms & tools

Platforms & Tools We Use for PPC

India's paid-advertising market is crowded across Google Search, Meta and LinkedIn, with CPCs that vary sharply by city and category. Winning campaigns require not just the right platforms, but reliable conversion tracking, structured bid strategy and clear attribution so every decision is grounded in real data.

Ad Platforms

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Google Shopping

Tracking & Tags

  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Conversion API
  • Call Tracking

Optimisation & Testing

  • Smart Bidding
  • A/B Ad Testing
  • Landing Page CRO
  • Negative Keyword Mining

Reporting

  • Looker Studio
  • Google Ads Reports
  • Custom Dashboards
  • Attribution Modelling

Industries

Industries We Run Paid Ads For

Every industry has buyers searching on Google, scrolling Meta and researching on LinkedIn. The platform, campaign type and conversion goal just look different. Here is how Raqbash adapts paid advertising for each sector.

Our work

Our PPC Work & Results

Paid advertising delivered for businesses across healthcare, real estate and education, driving measurable leads and revenue through Google Ads and Meta campaigns.

View all case studies

Testimonials

What Founders Say About Our PPC Management

Founders, marketing heads and directors trust Raqbash to run their paid advertising: transparent reporting, rigorous conversion tracking and campaigns optimised relentlessly toward measurable revenue.

  • “Raqbash set up conversion tracking properly from day one, something two previous agencies had never done. Within six weeks our cost-per-lead dropped significantly and we finally knew which campaigns were actually working.”
    Founder, eCommerce Brand
  • “Our Google Ads account was burning budget on irrelevant searches. Raqbash audited it, restructured everything and within a month we were getting more qualified property enquiries at a lower cost.”
    Marketing Head, Real Estate Developer
  • “The monthly reports are completely transparent: we see exactly how much went to Google, what the management fee is and what results each rupee produced. That level of honesty is rare in this industry.”
    Director, B2B Services Company

FAQ

FAQs About PPC & Paid Ads

Common questions about hiring a PPC agency in India: how much PPC costs and whether ad spend is separate from the management fee, how much budget to start with, how fast paid ads work, Google Ads vs Meta Ads, how conversion tracking is set up and how we lower cost-per-lead.

How much does PPC cost in India, and is ad spend separate from your fee?

Yes. Ad spend and the management fee are completely separate. Ad spend goes directly to Google, Meta or LinkedIn; you pay the platforms directly or through a client account and can see every rupee. Raqbash charges a management fee for strategy, campaign management, optimisation and reporting. PPC management fees in India typically range from ₹10,000 to ₹50,000+ per month depending on campaign scope, number of platforms and ad spend volume. We provide a transparent, itemised quote so you know exactly what is included before committing.

How much ad budget do I need to start with paid ads?

A minimum of ₹15,000–₹30,000 per month in ad spend is recommended to gather statistically meaningful data and optimise campaigns effectively. Highly competitive industries like real estate or fintech, or campaigns targeting metros such as Mumbai or Delhi NCR, may need more to compete at auction. We start with a controlled test budget, identify which campaigns and audiences perform, then recommend scaling spend into proven winners, so you are not committing large budgets to unproven strategies.

How fast do paid ads generate results?

Paid ads generate traffic and leads almost immediately, usually within 24–72 hours of launch. Unlike SEO, which takes months to build organic rankings, Google Ads and Meta Ads put your brand in front of buyers from day one. Campaigns are typically optimised and producing consistent, profitable results within the first 4–6 weeks as the algorithm gathers data, conversion tracking fires reliably and bids are refined.

What is the difference between Google Ads and Meta Ads for my business?

Google Ads (Search) captures existing demand: people actively searching for your product or service on Google. It is best for high-intent, bottom-of-funnel conversions like leads, calls and purchases. Meta Ads (Facebook and Instagram) targets audiences by interest, behaviour and demographics to create demand, making it ideal for brand awareness, D2C product sales, event promotion and reaching buyers before they start searching. Most businesses benefit from both: Google Ads captures ready buyers while Meta Ads builds the audience pipeline that feeds future conversions.

Do you set up conversion tracking for our campaigns?

Yes, and it is one of the most critical steps we take before launch. We set up GA4 goal tracking, Google Tag Manager triggers, platform-specific conversion pixels (Meta Pixel, LinkedIn Insight Tag) and call tracking where relevant. Without proper conversion tracking, ad platforms cannot optimise toward the results that matter, budget is wasted on traffic that never converts, and you cannot accurately measure ROI. Most agencies skip or rush this step; Raqbash treats it as foundational.

How do you reduce cost-per-lead from paid ads?

Cost-per-lead is reduced through a combination of five levers: (1) tighter keyword match types and negative keyword lists to cut irrelevant traffic, (2) higher Quality Scores via more relevant ad copy and landing pages, (3) smarter bid strategies matched to your conversion goals, (4) audience refinement to focus spend on the highest-converting segments, and (5) landing-page conversion rate optimisation so more visitors take action. We work all five levers through continuous A/B testing and weekly optimisation cycles.

Grow your business with PPC that's transparent and ROI-focused

Raqbash manages Google Ads, Meta Ads and LinkedIn campaigns from one accountable team, with rigorous conversion tracking, weekly optimisation and monthly reports that show exactly where every rupee of ad spend went and what it returned. Talk to our PPC specialists today.

+91 97730 66237

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