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RaqbashTechnologies
eCommerceeCommerce Platform

Subscription Commerce Platform

Subscription Box Startup

Recurring billing, plan management and churn-reducing retention tools.

Services delivered

Website DevelopmentSEOAdmin Dashboard
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Subscription Commerce Platform illustration

Project summary

The platform at a glance

A subscription commerce platform for a box startup handling recurring billing, plan management, pauses and dunning — with retention tools that reduce churn and turn one-time shoppers into predictable recurring revenue.

The challenge

The problems we set out to solve

01

Recurring billing and failed payments were hard to manage

02

Customers couldn't easily pause, swap or upgrade plans

03

Churn was high with no insight into why members left

04

Fulfilment forecasting depended on guesswork each cycle

05

Acquisition costs were rising faster than retention improved

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.

SEOTechnical SEOContent StrategyGoogle AdsCRO
Keyword rankingslast 12 months
subscription ecommerce platform#27 → #5
recurring billing software#40 → #7
subscription box software#53 → #10

What we did · Development

Designed, engineered and shipped

We designed and engineered the ecommerce platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.

Website DesignWebsite DevelopmentAdmin DashboardAPI DevelopmentCloud Infrastructure
  • Flexible recurring billing with smart dunning
  • Self-service pause, swap and upgrade flows
  • Churn analytics and win-back automation
  • Subscription-aware fulfilment forecasting
Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

Node.js

Cloud

AWS

Database

PostgreSQLRedis
Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

68,000/ month

+328%
2.8kMonth 19.4kMonth 327kMonth 668kMonth 12
+328%
organic traffic increase
+215%
active subscribers
4.1x
conversion improvement
37%
lower churn
3.2x
lifetime value

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