Subscription Commerce Platform
Subscription Box Startup
Recurring billing, plan management and churn-reducing retention tools.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A subscription commerce platform for a box startup handling recurring billing, plan management, pauses and dunning — with retention tools that reduce churn and turn one-time shoppers into predictable recurring revenue.
The challenge
The problems we set out to solve
- 01
Recurring billing and failed payments were hard to manage
- 02
Customers couldn't easily pause, swap or upgrade plans
- 03
Churn was high with no insight into why members left
- 04
Fulfilment forecasting depended on guesswork each cycle
- 05
Acquisition costs were rising faster than retention improved
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
- CRO
What we did · Development
Designed, engineered and shipped
We designed and engineered the ecommerce platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.
- Website Design
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Flexible recurring billing with smart dunning
- Self-service pause, swap and upgrade flows
- Churn analytics and win-back automation
- Subscription-aware fulfilment forecasting
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Cloud
- AWS
Database
- PostgreSQL
- Redis
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
68,000/ month
- +328%organic traffic increase
- +215%active subscribers
- 4.1xconversion improvement
- 37%lower churn
- 3.2xlifetime value
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