D2C Shopping App
Direct-to-Consumer Brand
A branded shopping app with personalization, push and one-tap checkout.
Services delivered
Project summary
The platform at a glance
A direct-to-consumer shopping app for an emerging brand offering personalized discovery, push-driven re-engagement and one-tap checkout — building a loyal, repeat customer base independent of marketplaces and their fees.
The challenge
The problems we set out to solve
The brand was dependent on marketplaces and their high fees
There was no direct, owned channel to loyal customers
Re-engagement relied on costly paid ads alone
Generic experiences failed to reflect customer preferences
Checkout drop-off on mobile was unacceptably high
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. A focused social programme built brand demand alongside organic growth.
What we did · Development
Designed, engineered and shipped
We designed and engineered the mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.
- Personalized home feed and recommendations
- Push notifications for drops, offers and carts
- One-tap checkout with saved payment methods
- Loyalty, referrals and order tracking
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Mobile
Cloud
Database
AI
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
75,000/ month
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