D2C Shopping App
Direct-to-Consumer Brand
A branded shopping app with personalization, push and one-tap checkout.
Services delivered
- Mobile App
- SEO
- Social Media Marketing
Project summary
The platform at a glance
A direct-to-consumer shopping app for an emerging brand offering personalized discovery, push-driven re-engagement and one-tap checkout — building a loyal, repeat customer base independent of marketplaces and their fees.
The challenge
The problems we set out to solve
- 01
The brand was dependent on marketplaces and their high fees
- 02
There was no direct, owned channel to loyal customers
- 03
Re-engagement relied on costly paid ads alone
- 04
Generic experiences failed to reflect customer preferences
- 05
Checkout drop-off on mobile was unacceptably high
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. A focused social programme built brand demand alongside organic growth.
- SEO
- Technical SEO
- Content Strategy
- Social Media Marketing
- CRO
What we did · Development
Designed, engineered and shipped
We designed and engineered the mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.
- Website Design
- Mobile App Development
- API Development
- Cloud Infrastructure
- Personalized home feed and recommendations
- Push notifications for drops, offers and carts
- One-tap checkout with saved payment methods
- Loyalty, referrals and order tracking
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Mobile
- Flutter
Cloud
- Google Cloud
Database
- PostgreSQL
AI
- OpenAI
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
75,000/ month
- +340%organic traffic increase
- +260%app-driven revenue
- 4.3xconversion improvement
- 46%higher repeat rate
- 4.7★average app rating
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