B2B Wholesale Platform
Wholesale Supplier
Tiered pricing, bulk ordering and account terms built for B2B buyers.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A B2B wholesale platform for a supplier supporting tiered pricing, bulk ordering, credit terms and account-specific catalogues — digitizing a phone-and-email sales process into self-service ordering that scales without more reps.
The challenge
The problems we set out to solve
- 01
Orders came through phone and email, eating up sales-rep time
- 02
Customer-specific pricing was hard to manage and error-prone
- 03
Buyers couldn't reorder or check stock without a call
- 04
Credit terms and approvals lived outside any system
- 05
The business had little organic presence for B2B keywords
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
What we did · Development
Designed, engineered and shipped
We designed and engineered the ecommerce platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.
- Website Design
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Account-specific catalogues and tiered pricing
- Bulk ordering, quick reorder and saved carts
- Credit terms, approvals and invoicing
- Self-service stock and order tracking
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Laravel
Cloud
- AWS
Database
- PostgreSQL
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
59,000/ month
- +308%organic traffic increase
- +200%online orders
- 3.8xconversion improvement
- 50%less manual order entry
- 33%larger average order
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