Fashion Marketplace
Online Fashion Brand
A fast, visual marketplace with rich discovery and seamless checkout.
Services delivered
- Website Development
- SEO
- Mobile App
Project summary
The platform at a glance
A fashion marketplace for an online brand combining rich visual discovery, smart search and a frictionless checkout — engineered for speed and conversion to turn browsers into buyers and scale through peak-season demand.
The challenge
The problems we set out to solve
- 01
A slow storefront pushed shoppers away before they converted
- 02
Discovery was weak, burying products customers wanted
- 03
Checkout friction drove a high cart-abandonment rate
- 04
The catalogue was invisible for high-value fashion searches
- 05
Traffic spikes during sales overwhelmed the old platform
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent ecommerce keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
- Social Media Marketing
What we did · Development
Designed, engineered and shipped
We designed and engineered the ecommerce platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real ecommerce workloads.
- Website Design
- Website Development
- Mobile App Development
- API Development
- Cloud Infrastructure
- Blazing-fast storefront with image optimization
- Faceted search, filters and personalized recommendations
- One-page checkout with multiple payment options
- Scalable infrastructure for sale-day spikes
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Mobile
- React Native
Cloud
- AWS
Database
- PostgreSQL
- Redis
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
84,000/ month
- +355%organic traffic increase
- +245%online revenue
- 4.4xconversion improvement
- 38%lower cart abandonment
- 0.8saverage page load
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