Route Optimization Platform
Field Service Operator
Smart multi-stop routing that cuts mileage, time and fuel for field teams.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A route optimization platform for a field-service operator that plans efficient multi-stop routes around time windows, capacity and traffic — slashing mileage and overtime while fitting more jobs into every working day.
The challenge
The problems we set out to solve
- 01
Routes were planned manually, wasting fuel and working hours
- 02
Time windows and vehicle capacity were hard to honour
- 03
Last-minute changes forced costly, error-prone replanning
- 04
No measurement of planned versus actual route performance
- 05
Dispatchers couldn't scale planning as job volume grew
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent logistics keywords to dedicated landing pages, and shipping a content engine that compounds month over month.
- SEO
- Technical SEO
- Content Strategy
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real logistics workloads.
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Constraint-aware multi-stop route optimization
- Drag-and-drop replanning with instant re-optimization
- Traffic- and time-window-aware scheduling
- Plan-vs-actual analytics and KPIs
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- React
Backend
- Python
Cloud
- Google Cloud
Database
- PostgreSQL
- Redis
AI
- LangChain
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
57,500/ month
- +312%organic traffic increase
- +190%qualified lead growth
- 3.7xconversion improvement
- 26%lower mileage
- 22%more jobs per day
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