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RaqbashTechnologies

eCommerce · Digital Marketing

eCommerce Digital Marketing Services in Ahmedabad

Raqbash is a digital marketing agency in Ahmedabad for online stores and D2C brands. We run Google Shopping, Performance Max and Meta catalogue ads, fix feeds, speed and checkout in code, and build retention flows, all measured on contribution margin and repeat customers rather than clicks or blended ROAS alone.

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  • 4.9 rated in Ahmedabad on Google Reviews
  • In-house team in Ahmedabad
  • Last updated:
Years in business (since 2016)
10+
Clients across India
100+
Average client rating
4.9/5
Organic traffic increase, D2C Shopping App case study
+340%

Trusted partners

Clients we worked with

From global enterprises to fast-growing startups, brands across the world trust Raqbash to build and scale their digital products.

Overview

How Indian online shoppers find and choose a store

Online shoppers discover products on Instagram and Google, compare prices across marketplaces and stores, and buy where delivery, returns and payment feel safest. eCommerce digital marketing works when ads, product pages, checkout and retention are optimised together, because each one multiplies the others.

A shopper might see a kurta in a Reel, search its name on Google, compare it on two marketplaces and a brand site, read reviews, check the return policy and abandon at checkout because COD isn't offered for their pin code. Most journeys cross several devices and channels, and many sales happen days after the first click, which is why platform-reported ROAS rarely matches the bank account.

Generic agencies push spend into Performance Max and report healthy-looking numbers that are mostly brand searches the store would have won anyway. Feeds with missing attributes get products disapproved, slow mobile pages waste the clicks that do arrive, and customers acquired at a loss are never contacted again.

Raqbash, a digital marketing agency in Ahmedabad with its own engineers, treats a store as one system: clean feeds and fast pages first, then acquisition, then retention, all judged on margin. For organic search only, see our ecommerce SEO programme; if the store itself needs rebuilding, see the ecommerce websites we build.

Where Indian online shoppers decide, and what each channel does
ChannelWhat shoppers do thereWhat it decides
Instagram and ReelsDiscover products and stylesWhat they want
Google Shopping and SearchCompare prices and stores for a productWhere they click to buy
MarketplacesCheck price, reviews and delivery datesWhether your site looks competitive
Product and category pagesRead sizes, materials, reviews and policiesWhether they add to cart
CheckoutChoose payment, COD and deliveryWhether the order completes
Email and WhatsAppGet reminders, offers and restocksWhether they buy again

Challenges

eCommerce marketing problems we solve

Most stores lose margin in five places, and more ad spend makes every one of them more expensive.

  • Performance Max takes credit for brand sales

    The problem
    Campaigns report strong ROAS that is largely people who already searched your name.
    Our fix
    Brand exclusions, separate brand campaigns and new-customer reporting show what ads actually add.

  • Feeds that sabotage Shopping ads

    The problem
    Missing attributes, poor titles and policy errors keep products disapproved or badly matched.
    Our fix
    We clean and enrich the feed, fix Merchant Center errors and write titles around how people search.

  • Slow mobile pages and leaky checkout

    The problem
    Heavy pages and confusing checkout waste paid clicks, especially on mid-range phones.
    Our fix
    Our engineers fix speed, product pages and checkout steps directly in your store's code.

  • COD orders that come back

    The problem
    Return-to-origin on cash-on-delivery orders quietly destroys margin.
    Our fix
    Pin-code rules, order confirmation on WhatsApp and prepaid nudges cut RTO without hurting conversion.

  • Customers bought once and forgotten

    The problem
    Acquisition gets all the budget while past buyers hear nothing.
    Our fix
    Consented email and WhatsApp flows for carts, post-purchase, replenishment and win-back.

Services

eCommerce digital marketing services

Raqbash offers eight ecommerce marketing services, combined around one goal: profitable revenue that repeats.

  • Google Shopping and Performance Max

    Feed-led campaigns with brand exclusion, product grouping by margin and new-customer goals.

  • Meta catalogue and creative ads

    Catalogue, collection and creative-led prospecting with a steady testing rhythm.

  • Category and product SEO

    Category pages, product content, structured data and technical fixes that win non-brand searches.

  • Speed, PDP and checkout CRO

    Faster pages, clearer product information and fewer checkout steps, shipped in code.

  • COD and RTO controls

    Pin-code rules, order confirmation and prepaid incentives that protect margin.

  • Email and WhatsApp retention

    Abandoned cart, post-purchase, replenishment and win-back journeys with consent and easy opt-out.

  • Marketplace ads

    Sponsored listings on marketplaces where they help, measured against your own store's margin.

  • Attribution and MER reporting

    Server-side events and blended efficiency metrics so budget follows real profit.

By specialty

eCommerce marketing by store type

A D2C brand fights CAC, a jeweller sells trust and high AOV, a wholesaler sells in bulk and a Shopify store fights its platform. Choose your store type.

Full-funnel strategy

A full-funnel ecommerce marketing strategy

eCommerce marketing runs as four stages, from discovery to repeat purchase; the last stage is where most stores find their profit.

Stage 1 · Awareness

Be discovered by new buyers

Creative-led social and video introduce products to people who were not searching yet.

Channels

  • Meta and Instagram creative
  • YouTube
  • Influencers (disclosed)

KPIs

  • Reach of new audiences
  • Thumb-stop and view rates
  • New visitors

Stage 2 · Consideration

Win the comparison

Shoppers compare price, delivery and reviews. Feeds, product pages and Shopping ads decide who gets the click.

Channels

  • Google Shopping and Search
  • Product and category SEO
  • Reviews

KPIs

  • Shopping impression share
  • Product-page conversion
  • Organic non-brand revenue

Stage 3 · Conversion

Convert without leaks

Fast pages, clear policies and a short checkout turn visits into paid, delivered orders.

Channels

  • Checkout CRO
  • Cart recovery
  • COD confirmation

KPIs

  • Conversion rate
  • AOV
  • RTO rate

Stage 4 · Retention

Bring buyers back

Repeat customers cost less and spend more; consented retention turns one order into many.

Channels

  • Email and WhatsApp flows
  • Loyalty and referrals
  • Replenishment reminders

KPIs

  • Repeat-purchase rate
  • LTV
  • Retention revenue share

Compliance & ethics

Compliant, ethical ecommerce marketing

Online selling in India is governed by the Consumer Protection (E-Commerce) Rules, the CCPA's dark-patterns guidelines and labelling rules. Raqbash builds campaigns and stores inside them.

  • E-Commerce Rules disclosures

    The Consumer Protection (E-Commerce) Rules, 2020 require seller details, total price, return and refund terms, country of origin and a grievance officer to be shown, with no fake reviews or price manipulation.

  • No dark patterns

    The CCPA's 2023 guidelines name patterns such as false urgency, basket sneaking, drip pricing and subscription traps; we design ads and checkouts without them.

  • Mandatory product declarations

    Listings carry the declarations the Legal Metrology (Packaged Commodities) Rules require, such as MRP, net quantity and manufacturer.

  • Disclosed influencer content

    Creator collaborations follow ASCI's influencer disclosure guidelines.

  • Consent for retention messages

    Under the DPDP Act, 2023, email and WhatsApp journeys run only with consent and honour opt-outs.

Guidance, not legal advice. Rules change. We design campaigns to respect the current position and ask your legal or compliance advisor to confirm anything specific to your organisation.

Transparency

What you get every month, and how we report it

Raqbash reports ecommerce marketing in profit terms: spend, revenue, MER, new-customer CAC, AOV and repeat rate, with a list of what changed.

Monthly deliverables

  • One report and one review call each month
  • Feed and Merchant Center health check
  • New ad creatives and test results
  • CRO changes shipped to product pages or checkout
  • Retention flow performance review
  • Search-term and product-group pruning

KPIs we track

  • ROAS and MER
  • New-customer CAC
  • AOV
  • Conversion rate
  • Repeat-purchase rate
  • RTO rate

What to expect, month by month

A typical pattern, not a promise: results depend on competition, budget and how quickly changes are approved. No one can guarantee rankings or leads.

  1. Month 1–2

    Clean data and feeds

    Tracking, server-side events and feed errors fixed; brand and non-brand separated.

  2. Month 3–4

    Efficient acquisition

    Shopping and Meta campaigns optimised on margin; first CRO fixes shipped.

  3. Month 5–6

    Retention adds up

    Email and WhatsApp flows lift repeat revenue; category pages start ranking.

  4. Month 6–12

    Scale profitably

    Budget scales on the products and audiences with healthy payback.

Our promises

  • White-hat only

    No bought links, fake reviews, scraped data or policy workarounds. Ever.

  • You own everything

    Ad accounts, analytics, Google Business Profile, pages and data sit in your name. We work as users.

  • Monthly reporting

    One report and one review call a month, showing spend, enquiries and what changed.

Pricing

How much does ecommerce digital marketing cost in Ahmedabad?

eCommerce digital marketing costs a monthly retainer plus ad spend paid to Google, Meta or marketplaces; catalogue size and the number of channels drive the retainer.

Raqbash digital marketing retainers range from ₹25,000 to ₹2,00,000+ per month; ad spend is separate and paid directly to Google or Meta (pricing on our digital marketing page).

  • Starter store

    Stores under a few hundred products

    Fixed monthly quote after your free audit

    • Shopping or PMax with feed fixes
    • Meta catalogue ads
    • Abandoned-cart flow
    • Monthly report and call
    Ask for a quote

  • Growth brand

    Most chosen

    D2C brands scaling spend

    Fixed monthly quote after your free audit

    • Google and Meta with creative testing
    • Product and category SEO
    • Full retention journeys
    • CRO sprints
    Ask for a quote

  • Omnichannel retailer

    Large catalogues, stores and marketplaces

    Fixed monthly quote after your free audit

    • Marketplace ads
    • Local inventory ads for stores
    • MER and attribution reporting
    • Dedicated account lead
    Ask for a quote

What drives the cost of ecommerce digital marketing

  • Catalogue size and feed complexity
  • Ad spend, separate and paid to the platforms
  • Number of channels and marketplaces
  • Creative production volume
  • CRO and development work in the store
  • Retention journeys and integrations

Compare channels

SEO vs Google Shopping vs Meta ads for ecommerce

Google Shopping captures shoppers ready to buy, Meta ads create demand for products people don't yet know, and SEO lowers acquisition cost over time.

SEO, Google Shopping and Meta ads compared for online stores
CriterionCategory and product SEOGoogle Shopping and PMaxMeta catalogue and creative ads
Cost modelRetainer; no cost per clickFee plus ad spend per clickFee plus ad spend per impression
Time to results3–6 months for categoriesDays, once the feed is approvedDays; creative testing takes weeks
Best forNon-brand searches at low CACShoppers comparing productsDiscovery and new products
Main riskThin or duplicate category pagesBrand searches inflating ROASCreative fatigue and rising CAC
Works best withFast pages and structured dataA clean, enriched feedA testing rhythm and retention

Why Raqbash

Why online stores choose Raqbash

Raqbash pairs performance marketing with ecommerce engineering, so the store converts the traffic the ads buy.

  • Engineers and marketers under one roof

    Speed, product pages, checkout and tracking fixes are shipped by Raqbash engineers, not left as recommendations in a report.

  • Judged on margin, not ROAS alone

    We report new-customer CAC and MER so budget follows profit.

  • Feeds treated as a product

    Titles, attributes and policies are maintained like the ads themselves.

  • Retention from day one

    Flows are built early, so every acquired customer has a path back.

  • Commerce software experience

    We have built marketplaces, D2C apps and B2B ordering platforms, so we know how stores work underneath.

  • A team you can meet in Ahmedabad

    Offices in Bodakdev and on Vasna Road, and festive-season planning months ahead.

How much of your ad revenue is really new?

We'll review your feed, campaigns, store speed and retention and show where margin is leaking, at no cost.

Get my free ecommerce audit+91 97730 66237

Process

How an ecommerce marketing engagement runs

Every engagement follows the same six steps, starting with tracking and feed quality before spend increases.

  1. Step 01

    Audit

    We review your website, Google Business Profile, ad accounts, tracking and competitors, and share the findings in plain language.

  2. Step 02

    Strategy

    A written plan: which channels, in what order, with what budget split, which KPIs and what we expect by month three and month six.

  3. Step 03

    Setup & Tracking

    Analytics, conversion events, call and form tracking and consent are fixed first, so every later decision rests on clean data.

  4. Step 04

    Launch

    Campaigns, landing pages and content go live in a planned sequence, with your approval on copy and creative before anything runs.

  5. Step 05

    Optimise

    Weekly checks on search terms, audiences, creative and landing pages; budget moves towards what produces enquiries, not clicks.

  6. Step 06

    Report & Scale

    A monthly report and review call, then a decision on what to scale, what to fix and what to stop.

Tools & platforms

Tools and platforms behind our ecommerce campaigns

Raqbash uses the standard Google, Meta and analytics stack alongside your store platform, with read access for you on every account.

Search & SEO

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog

Paid & Social

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Google Tag Manager

Analytics & CRO

  • GA4
  • Looker Studio
  • Hotjar
  • PageSpeed Insights

Email & Automation

  • Mailchimp
  • HubSpot
  • CRM Automation

Results

eCommerce results from our case studies

These anonymised Raqbash case studies are commerce platforms where development and SEO ran together; every figure comes from the published study.

Browse all Raqbash case studies

FAQ

eCommerce Digital Marketing Services in Ahmedabad: FAQs

Direct answers for founders and ecommerce heads planning growth.

How is an ecommerce marketing budget split between agency fees and ad spend?

Ad spend is paid directly to Google, Meta or marketplaces and is usually the larger share; the agency retainer covers management, creative, CRO and retention. Raqbash retainers range from ₹25,000 to ₹2,00,000+ per month depending on catalogue and channels.

What is a good ROAS for an Indian ecommerce brand?

It depends on your margins, so there is no universal number. A store with 60% gross margin can profit at a ROAS that would lose money for a store at 25%. We set targets from your contribution margin and track new-customer CAC alongside ROAS.

Is Performance Max worth it, or does it just take credit for brand sales?

It can be worth it, but only with guardrails. Without brand exclusions, PMax often captures people already searching your name. We separate brand traffic, feed it margin-based product groups and report new-customer revenue to judge it fairly.

How do you reduce RTO and COD losses with marketing?

By confirming COD orders on WhatsApp, restricting COD in high-risk pin codes, nudging buyers to prepay and making delivery and return information clear before purchase. These steps usually cut returns without hurting conversion much.

Should we sell on Amazon and Flipkart or focus on our own website?

Many brands need both. Marketplaces bring volume and trust; your own store keeps margin and customer data. We advise on the balance by product, and measure marketplace ads against your store's contribution margin.

How do you prepare an online store for Navratri and Diwali sales?

Start six to eight weeks early: finalise offers and stock, load creatives, test site speed under load, warm up audiences and set retention flows. Festive auctions get expensive, so early learning and a strong returning-customer list matter.

What do the CCPA dark-pattern rules mean for online stores?

They prohibit manipulative design such as fake countdowns, pre-ticked add-ons, hidden charges revealed at checkout and hard-to-cancel subscriptions. We design ads, product pages and checkout so urgency and pricing are always genuine.

Will we own our ad accounts, product feed and customer data?

Yes. Ad accounts, Merchant Center, analytics, feeds and customer lists stay in your company's name, and Raqbash works as a user. If you move on, everything stays with you.

Free audit

Get a free ecommerce marketing audit

Share your store link. We'll review feed, campaigns, speed and retention and send a short, practical plan.

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