Retail ERP Platform
National Retail Chain
Unified inventory, purchasing, finance and sales across every store.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A retail ERP platform for a national chain unifying inventory, purchasing, finance and store operations on one system — replacing disconnected tools with a single source of truth that powers smarter buying and reporting.
The challenge
The problems we set out to solve
- 01
Stores, finance and purchasing ran on disconnected systems
- 02
Inventory data was outdated, driving stock-outs and markdowns
- 03
Consolidated reporting across stores took days to assemble
- 04
Purchasing decisions lacked reliable demand signals
- 05
Onboarding new stores meant stitching together manual processes
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
What we did · Development
Designed, engineered and shipped
We designed and engineered the custom software platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.
- Website Design
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Centralized inventory and purchasing across stores
- Integrated finance, GST and reporting
- Demand-driven replenishment suggestions
- Role-based store and head-office dashboards
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- React
- Next.js
Backend
- Laravel
- Node.js
Cloud
- AWS
Database
- PostgreSQL
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
60,000/ month
- +318%organic traffic increase
- +185%demo requests
- 3.8xconversion improvement
- 27%fewer stock-outs
- 40%faster reporting
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