Loyalty Rewards Platform
Consumer Retail Brand
Points, tiers and personalized offers that turn shoppers into regulars.
Services delivered
- Mobile App
- SEO
- Social Media Marketing
Project summary
The platform at a glance
A loyalty rewards platform for a consumer retail brand offering points, tiers and personalized offers across app and store — built to lift repeat purchases and give marketers a direct, data-rich channel to their best customers.
The challenge
The problems we set out to solve
- 01
Repeat purchase rates were low with no incentive to return
- 02
The brand had no direct channel to its best customers
- 03
Offers were generic and ignored individual behaviour
- 04
In-store and online rewards weren't connected
- 05
Marketing lacked data to measure campaign impact
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month. A focused social programme built brand demand alongside organic growth.
- SEO
- Technical SEO
- Content Strategy
- Social Media Marketing
- CRO
What we did · Development
Designed, engineered and shipped
We designed and engineered the web & mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.
- Website Design
- Mobile App Development
- API Development
- Cloud Infrastructure
- Points, tiers and milestone rewards
- Personalized offers driven by purchase history
- Unified earning and redemption online and in store
- Campaign analytics and customer segments
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Mobile
- React Native
Cloud
- Google Cloud
Database
- PostgreSQL
AI
- OpenAI
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
64,000/ month
- +316%organic traffic increase
- +230%repeat purchases
- 4.0xconversion improvement
- 44%higher retention
- 4.6★average app rating
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