Omnichannel Retail Portal
Established Retail Brand
One platform unifying online, in-store and marketplace sales and stock.
Services delivered
Project summary
The platform at a glance
An omnichannel retail portal for an established brand unifying online, in-store and marketplace channels into one view of inventory, orders and customers — enabling buy-online-pickup-in-store and a consistent experience everywhere.
The challenge
The problems we set out to solve
Online and store inventory were managed separately and clashed
Customers couldn't buy online and collect in store
Marketplace orders lived outside the core systems
Customer data was fragmented across every channel
Promotions and pricing were inconsistent between channels
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
What we did · Development
Designed, engineered and shipped
We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.
- Single inventory pool across all channels
- Buy-online-pickup-in-store and ship-from-store
- Marketplace order ingestion and sync
- Unified customer and order history
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
69,000/ month
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