Omnichannel Retail Portal
Established Retail Brand
One platform unifying online, in-store and marketplace sales and stock.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
An omnichannel retail portal for an established brand unifying online, in-store and marketplace channels into one view of inventory, orders and customers — enabling buy-online-pickup-in-store and a consistent experience everywhere.
The challenge
The problems we set out to solve
- 01
Online and store inventory were managed separately and clashed
- 02
Customers couldn't buy online and collect in store
- 03
Marketplace orders lived outside the core systems
- 04
Customer data was fragmented across every channel
- 05
Promotions and pricing were inconsistent between channels
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
- Social Media Marketing
What we did · Development
Designed, engineered and shipped
We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.
- Website Design
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Single inventory pool across all channels
- Buy-online-pickup-in-store and ship-from-store
- Marketplace order ingestion and sync
- Unified customer and order history
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Cloud
- AWS
Database
- PostgreSQL
- MongoDB
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
69,000/ month
- +330%organic traffic increase
- +210%online revenue
- 4.1xconversion improvement
- 36%higher basket size
- 94%customer satisfaction
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