RetailCustom Software Platform

Inventory Management Software

Wholesale Distributor

Real-time stock control, reorder automation and multi-location accuracy.

Services delivered

Website Development
SEO
Admin Dashboard

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Project summary

The platform at a glance

An inventory management system for a wholesale distributor delivering real-time stock control, automated reorder points and multi-location accuracy — ending costly stock-outs and dead inventory with data-driven purchasing.

The challenge

The problems we set out to solve

01
Stock levels were inaccurate, causing both stock-outs and overstock
02
Reordering was reactive, based on memory rather than data
03
Inventory across locations couldn't be seen in one place
04
Slow-moving and dead stock tied up working capital
05
Manual counts consumed time and still missed discrepancies

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent retail keywords to dedicated landing pages, and shipping a content engine that compounds month over month.

SEO
Technical SEO
Content Strategy

Keyword rankingslast 12 months

inventory management software#17 → #3

stock management system#31 → #6

inventory control software#45 → #8

What we did · Development

Designed, engineered and shipped

We designed and engineered the custom software platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real retail workloads.

Website Development
Admin Dashboard
API Development
Cloud Infrastructure

Real-time stock tracking across locations
Automated reorder points and purchase suggestions
Batch, expiry and serial-number tracking
Stock-movement and aging analytics

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

React

Backend

Laravel

Cloud

Database

PostgreSQL

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

56,000/ month

+302%

+302%
organic traffic increase
+178%
qualified lead growth
3.6x
conversion improvement
98%
inventory accuracy
30%
lower carrying cost

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