SaaSSaaS Platform

HR Management Platform

Fast Growing SaaS Startup

Onboarding, attendance, leave and payroll in one multi-tenant HR suite.

Services delivered

Website Development
SEO
Admin Dashboard

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Project summary

The platform at a glance

A multi-tenant HR management platform for a SaaS startup covering onboarding, attendance, leave, payroll and performance — a self-serve product that scaled cleanly across customers while automating the busywork HR teams dread.

The challenge

The problems we set out to solve

01
HR processes were spread across spreadsheets and email
02
Attendance, leave and payroll didn't talk to each other
03
Multi-tenant data isolation and security were critical
04
Self-serve onboarding had to work without sales hand-holding
05
The product needed organic visibility in a crowded HR market

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent saas keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.

SEO
Technical SEO
Content Strategy
Google Ads
Social Media Marketing

Keyword rankingslast 12 months

hr management software#20 → #3

hrms software#33 → #6

payroll software india#46 → #8

What we did · Development

Designed, engineered and shipped

We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real saas workloads.

Website Design
Website Development
Admin Dashboard
API Development
Cloud Infrastructure

Multi-tenant architecture with per-company isolation
Onboarding, attendance and leave workflows
Payroll inputs with compliance-ready reports
Self-serve sign-up, billing and admin

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

NestJS

Cloud

Database

PostgreSQL
Redis

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

73,000/ month

+336%

+336%
organic traffic increase
+225%
trial sign-ups
4.2x
conversion improvement
65%
less HR admin
97%
customer satisfaction

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