CRM SaaS
B2B Software Company
Pipeline, automation and analytics that help sales teams close faster.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A CRM SaaS for a B2B software company with contact management, visual pipelines, workflow automation and analytics — a fast, intuitive product designed to drive adoption and help sales teams close more deals with less admin.
The challenge
The problems we set out to solve
- 01
Existing CRMs felt heavy and saw low team adoption
- 02
Sales activities and follow-ups slipped through the cracks
- 03
Reporting on pipeline and forecast was unreliable
- 04
Integrations with email and tools were limited
- 05
Standing out demanded strong organic and content presence
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent saas keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real saas workloads.
- Website Design
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Visual, customizable sales pipelines
- Workflow automation and task reminders
- Email, calendar and tool integrations
- Forecasting and performance analytics
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- React
- Next.js
Backend
- Node.js
Cloud
- AWS
Database
- PostgreSQL
- Redis
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
78,000/ month
- +345%organic traffic increase
- +230%trial sign-ups
- 4.3xconversion improvement
- 50%higher adoption
- 96%customer satisfaction
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