CRM SaaS
B2B Software Company
Pipeline, automation and analytics that help sales teams close faster.
Services delivered
Project summary
The platform at a glance
A CRM SaaS for a B2B software company with contact management, visual pipelines, workflow automation and analytics — a fast, intuitive product designed to drive adoption and help sales teams close more deals with less admin.
The challenge
The problems we set out to solve
Existing CRMs felt heavy and saw low team adoption
Sales activities and follow-ups slipped through the cracks
Reporting on pipeline and forecast was unreliable
Integrations with email and tools were limited
Standing out demanded strong organic and content presence
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent saas keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real saas workloads.
- Visual, customizable sales pipelines
- Workflow automation and task reminders
- Email, calendar and tool integrations
- Forecasting and performance analytics
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Cloud
Database
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
78,000/ month
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