Real Estate CRM
Property Brokerage
Lead capture, nurturing and deal tracking purpose-built for brokers.
Services delivered
- Website Development
- SEO
- Admin Dashboard
Project summary
The platform at a glance
A real estate CRM for a brokerage that captures leads from every channel, automates follow-ups and tracks deals through to close — giving agents a single workspace and managers full visibility of the sales pipeline.
The challenge
The problems we set out to solve
- 01
Leads from portals, ads and walk-ins were scattered and lost
- 02
Follow-ups depended on memory, so hot leads went cold
- 03
Managers had no real-time view of the sales pipeline
- 04
Agents juggled spreadsheets, chats and notebooks
- 05
Reporting on conversion and source ROI was impossible
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent real estate keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
What we did · Development
Designed, engineered and shipped
We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real real estate workloads.
- Website Development
- Admin Dashboard
- API Development
- Cloud Infrastructure
- Omni-channel lead capture and de-duplication
- Automated follow-up sequences and reminders
- Visual deal pipeline with stages and tasks
- Source ROI and agent performance reporting
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- React
Backend
- Node.js
Cloud
- AWS
Database
- PostgreSQL
- Redis
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
61,000/ month
- +320%organic traffic increase
- +205%qualified lead growth
- 3.9xconversion improvement
- 42%higher lead-to-deal rate
- 95%agent adoption
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