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RaqbashTechnologies
Real EstateSaaS Platform

Real Estate CRM

Property Brokerage

Lead capture, nurturing and deal tracking purpose-built for brokers.

Services delivered

Website DevelopmentSEOAdmin Dashboard
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Real Estate CRM illustration

Project summary

The platform at a glance

A real estate CRM for a brokerage that captures leads from every channel, automates follow-ups and tracks deals through to close — giving agents a single workspace and managers full visibility of the sales pipeline.

The challenge

The problems we set out to solve

01

Leads from portals, ads and walk-ins were scattered and lost

02

Follow-ups depended on memory, so hot leads went cold

03

Managers had no real-time view of the sales pipeline

04

Agents juggled spreadsheets, chats and notebooks

05

Reporting on conversion and source ROI was impossible

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent real estate keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Targeted Google Ads filled the pipeline while organic rankings matured.

SEOTechnical SEOContent StrategyGoogle Ads
Keyword rankingslast 12 months
real estate crm#20 → #3
crm for real estate agents#34 → #6
property lead management#47 → #9

What we did · Development

Designed, engineered and shipped

We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real real estate workloads.

Website DevelopmentAdmin DashboardAPI DevelopmentCloud Infrastructure
  • Omni-channel lead capture and de-duplication
  • Automated follow-up sequences and reminders
  • Visual deal pipeline with stages and tasks
  • Source ROI and agent performance reporting
Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

React

Backend

Node.js

Cloud

AWS

Database

PostgreSQLRedis
Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

61,000/ month

+320%
2.5kMonth 18.4kMonth 324kMonth 661kMonth 12
+320%
organic traffic increase
+205%
qualified lead growth
3.9x
conversion improvement
42%
higher lead-to-deal rate
95%
agent adoption

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