Real EstateSaaS Platform

Builder Sales Automation System

Property Developer

Inventory, bookings and payment milestones automated for new developments.

Services delivered

Website Development
SEO
Admin Dashboard

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Project summary

The platform at a glance

A sales automation system for a property developer managing unit inventory, bookings, pricing and payment milestones across projects — automating the journey from enquiry to booking to collections and shortening sales cycles.

The challenge

The problems we set out to solve

01
Unit availability and pricing weren't visible in real time
02
Bookings and payment milestones were tracked manually
03
Sales teams lacked a clear enquiry-to-booking workflow
04
Collections and dues followed up inconsistently
05
Leadership couldn't see live sales velocity per project

What we did · Marketing

An SEO-first growth engine

We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent real estate keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.

SEO
Technical SEO
Content Strategy
Google Ads
Social Media Marketing

Keyword rankingslast 12 months

real estate sales software#26 → #5

property booking system#39 → #7

builder crm software#52 → #10

What we did · Development

Designed, engineered and shipped

We designed and engineered the saas platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real real estate workloads.

Website Design
Website Development
Admin Dashboard
API Development
Cloud Infrastructure

Real-time unit inventory and dynamic pricing
Guided booking workflow with digital agreements
Payment milestone scheduling and reminders
Live sales dashboards per project

Technology stack

Built on a modern, scalable stack

Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.

Frontend

Next.js

Backend

Laravel
Node.js

Cloud

Database

PostgreSQL

Outcomes

Measurable results that compounded

A 12-month view of organic growth, alongside the headline business wins the platform delivered.

Organic traffic

63,000/ month

+324%

+324%
organic traffic increase
+198%
qualified leads
4.0x
conversion improvement
35%
shorter sales cycle
96%
on-time collections

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