Online Course Marketplace
EdTech Startup
A marketplace connecting independent instructors with eager learners.
Services delivered
- Website Development
- SEO
- Mobile App
Project summary
The platform at a glance
An online course marketplace for an edtech startup where independent instructors publish, price and sell courses to a global audience — with discovery, payments and revenue sharing that scale supply and demand together.
The challenge
The problems we set out to solve
- 01
Instructors had no easy way to publish and monetize courses
- 02
Learners struggled to discover relevant, quality courses
- 03
Payments and instructor revenue sharing were complex
- 04
Course quality and ratings needed trustworthy signals
- 05
Growth required strong organic discovery from day one
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent education keywords to dedicated landing pages, and shipping a content engine that compounds month over month. Paid search and social campaigns amplified reach while organic compounded in the background.
- SEO
- Technical SEO
- Content Strategy
- Google Ads
- Social Media Marketing
What we did · Development
Designed, engineered and shipped
We designed and engineered the web platform end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real education workloads.
- Website Design
- Website Development
- Mobile App Development
- API Development
- Cloud Infrastructure
- Instructor publishing tools and pricing
- Search, categories and personalized discovery
- Payments with automated revenue sharing
- Ratings, reviews and quality controls
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Mobile
- React Native
Cloud
- Google Cloud
Database
- PostgreSQL
- MongoDB
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
75,000/ month
- +342%organic traffic increase
- +235%course sales
- 4.2xconversion improvement
- 55%more active instructors
- 4.7★average course rating
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