Homebuyers answering office ads
- The problem
- Residential-style Meta campaigns attract families looking for flats, not companies.
- Our fix
- Campaigns target leasing searches and job titles; forms open with square feet.
Real Estate · Commercial
Commercial Real Estate Digital Marketing Services in India
Raqbash markets commercial real estate across India to the people who sign leases and buy pre-leased assets: founders, facility heads and investors. We combine Google leasing search, LinkedIn targeting by role and company size, and floor-plate pages that qualify every brief by carpet area before your team calls.
- 4.9 rated on Google Reviews
- In-house team, serving clients across India
- Last updated:
- Years in business (since 2016)
- 10+
- Clients across India
- 100+
- Average client rating
- 4.9/5
Search behaviour
How occupiers and investors shop for commercial space
Commercial space is chosen by a business or an investor after a written requirement, a shortlist and several tours. Commercial real estate marketing works when it reaches the person holding that requirement and answers area, fit-out, timeline and yield questions before the first call.
An occupier starts with a brief: seats, carpet area, move-in date, budget per square foot and acceptable corridors. A facility manager in Pune may write it while a CFO in Mumbai or Bengaluru approves it. An investor asks who the tenant is, how long the lease runs and what the rent means as a yield.
Residential tactics miss both: broad Meta lead ads bring families asking about flats, while the company needing a floor never sees them. Raqbash plans around intent and role instead, with Google and LinkedIn leasing campaigns for decision makers and floor-plate landing pages that show availability and a route to a tour.
| Search | Who is searching | What they need to see |
|---|---|---|
| office space for rent BKC | An occupier with a team to house | Floors, carpet area and fit-out status |
| pre-leased shop for sale Pune | An investor comparing assets | Tenant type, lease term and illustrative yield |
| showroom space MG Road Gurgaon | A retail or showroom brand | Frontage, visibility, parking and handover date |
| office space in IFSC for fintech unit | A financial firm planning a unit | Factual building details, not approval claims |
| commercial property investment Hyderabad rental yield | An investor in research mode | How yield is worked out, with caveats |
Challenges
Why commercial property marketing stalls
Commercial campaigns stall in four places, each caused by treating businesses like homebuyers.
Renders where investors want numbers
- The problem
- Investors want rent, lease term and yield, but the website shows only renders.
- Our fix
- Investor pages explain the yield calculation with illustrative figures and stated assumptions.
Decision makers in another city
- The problem
- The signatory sits at a head office in Mumbai or Bengaluru and never sees local ads.
- Our fix
- LinkedIn campaigns reach head-office teams by role, company size and city, with virtual tours ready.
Sales time spent on unqualified briefs
- The problem
- Leasing managers chase every enquiry, even those with the wrong area, budget or timeline.
- Our fix
- Forms capture carpet area, fit-out needs and move-in date, so matched briefs reach the team first.
Services
Commercial real estate marketing services
Raqbash runs five commercial real estate services that bring fewer, better-matched enquiries from occupiers, investors and brokers.
Google Search for leasing intent
Office, showroom and pre-leased searches by corridor, with negative keywords that keep flat hunters out.LinkedIn campaigns for decision makers
Lead forms for founders, facility heads and finance leaders, by company size and city.Investor content on yield and pre-leasing
How rental yield is calculated and what pre-leasing involves, with every figure marked illustrative.Floor-plate and availability pages
A page per floor with carpet area, specifications, fit-out options and a qualifying tour request.Broker network enablement
Availability sheets and tracked links so commercial brokers pitch your space accurately.
Channel playbook
The channel playbook for commercial real estate
For commercial space, Google leasing search comes first and LinkedIn second; the rest supports qualification, investors or brokers.
Bars show relative priority in a typical plan, not budget shares or results.
Compliance
Compliance notes for commercial property
Commercial campaigns follow the real estate rules on our parent page; these points matter most for business and investor audiences.
RERA number on commercial ads too
Commercial projects are also RERA-registrable, so registered projects carry the registration number and website of their state's RERA authority on every ad.
Yield shown as illustrative, never assured
Yield examples are labelled illustrative, and we avoid "assured rental" offers, which risk scrutiny as investment schemes.
IFSC and SEZ messaging stays factual
IFSCA regulates units in India's International Financial Services Centre, and SEZ units need approvals under the SEZ rules, so campaigns describe the building factually and never imply approvals.
Brokers quote their own registration
Broker material asks agents to show their registration and promote only registered projects.
Guidance, not legal advice. Rules change. We design campaigns to respect the current position and ask your legal or compliance advisor to confirm anything specific to your organisation. The full set of rules we follow is on our real estate marketing compliance overview.
KPIs & timeline
Commercial real estate KPIs and a realistic timeline
Commercial marketing is measured in qualified square footage, tours and signed leases. Lease cycles are long, so early months are judged on brief quality; no outcome is guaranteed.
KPIs we track
- Qualified enquiries by square footage
- Site tours booked and held
- Leases signed by source
- Cost per qualified enquiry
- Investor enquiries
- LinkedIn lead-form completion rate
What to expect, month by month
A typical pattern, not a promise: results depend on competition, budget and how quickly changes are approved. No one can guarantee rankings or leads.
Month 1–2
Targeting and forms rebuilt
Leasing keywords, LinkedIn audiences and carpet-area forms go live, tracked into your CRM.
Month 3–4
Brief quality improves
Off-target enquiries fall away; matched briefs show which corridors and roles work.
Month 5–6
Tours and investor interest
Floor-plate pages and investor content add tours and investor conversations.
Month 6–12
Leases traced to channels
Signed leases link back to campaigns, so budget follows what fills floors.
India focus
Commercial property marketing across India's business districts
Commercial demand in every Indian city sits in distinct corridors: offices in central business districts and IT parks, retail on established high streets, and financial firms in the IFSC and SEZs.
Office campaigns focus on corridors such as BKC, Gurgaon's Cyber City, Bengaluru's Outer Ring Road or Hyderabad's HITEC City, where occupiers compare buildings. Retail competes on the high streets of each city, where frontage matters more than floor plates. Warehousing in logistics clusters is a different sale, planned separately.
Cities we target
- Mumbai
- Delhi NCR
- Bengaluru
- Hyderabad
- Pune
- Chennai
- Kolkata
- Tier-2 business districts
Seasonality
January–March
Occupiers often set next year's budgets before the financial year ends, a sensible window for office leasing pushes.
Ahead of Dussehra and Diwali
Showroom tenants need fit-out time, so retail campaigns start months before festive trading.
December–January and Akshaya Tritiya
Visiting NRI investors and auspicious-day buyers suit pre-leased shop campaigns.
Are your vacant floors reaching the people who sign?
We'll review your campaigns, forms and floor pages and show where company enquiries are lost.
Process
How we run commercial real estate marketing
The same six steps as every Raqbash engagement, adapted for long B2B leasing cycles.
Step 01
Audit
Step 02
Strategy
Step 03
Setup & Tracking
Step 04
Launch
Step 05
Optimise
Step 06
Report & Scale
FAQ
Commercial Real Estate Digital Marketing Services in India: FAQs
Straight answers for commercial developers, leasing managers and consultants.
How do you generate leads for commercial office space in India?
By pairing Google Search on leasing terms such as "office space for rent BKC" with LinkedIn ads for founders and facility heads. Both lead to floor-plate pages asking carpet area, budget and move-in date, so your team receives requirements, not casual clicks.
Is LinkedIn advertising worth it for commercial real estate?
Often, yes, because it targets by job title, company size and city. Clicks cost more than on Meta, so we keep audiences tight and judge LinkedIn on qualified briefs and tours, not form fills. Small retail units may not need it.
How should pre-leased property be marketed to investors without promising returns?
Explain the asset and the arithmetic, not a promise. Pages describe tenant type, lease term and rent, then show yield as an illustrative calculation with stated assumptions. We avoid words like assured or guaranteed, and suggest legal review of investor material.
How do you market IFSC or SEZ office space?
Factually, to a narrow audience. Campaigns reach finance professionals and firms considering an IFSC or SEZ unit, describing the building, specifications and availability. Because IFSCA regulates IFSC units and SEZ units need their own approvals, we never suggest that leasing space secures any approval or eligibility.
What should a commercial property landing page include?
Available floors with carpet area, specifications such as parking and power backup, fit-out status, handover timeline, access, the RERA number where applicable and a tour request that asks for the requirement. Investor pages add lease details and illustrative yield.
How do you qualify commercial enquiries before a site visit?
The form or first WhatsApp reply asks carpet area, budget, fit-out needs, timeline and the decision maker's city. Briefs matching available space go to the leasing manager first; the rest get a polite reply and stay in nurture.
Do commercial projects need a RERA number in ads?
Generally yes. Commercial projects can also need RERA registration, and registered ones should show their registration number and the website of the state's RERA authority on ads. We add it by default and recommend your legal team confirms each project.
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Free audit
Get a free commercial leasing marketing audit
Tell us about your building or vacant floors. We'll review targeting, forms and pages and send a practical plan.
- +91 97730 66237
- WhatsApp us
- info@raqbash.com
- Raqbash Technologies, S-19, Vasna Road, APMC Market, Sanklit Nagar, Juhapura, Ahmedabad, Gujarat 380055