Personal Finance App
Fast Growing FinTech Startup
Automatic expense tracking, budgets and goals that make money management effortless.
Services delivered
- Mobile App
- SEO
- Social Media Marketing
Project summary
The platform at a glance
A personal finance app for a fast-growing fintech startup that automatically tracks expenses, sets smart budgets and visualizes goals — turning scattered transactions into clear, actionable insights that help users save more consistently.
The challenge
The problems we set out to solve
- 01
Users abandoned manual expense entry within the first week
- 02
Transactions from multiple banks were hard to consolidate cleanly
- 03
Generic budgets ignored each user's real spending patterns
- 04
Engagement dropped without timely, relevant nudges
- 05
Standing out required strong organic and social discovery
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent finance keywords to dedicated landing pages, and shipping a content engine that compounds month over month. A focused social programme built brand demand alongside organic growth.
- SEO
- Technical SEO
- Content Strategy
- Social Media Marketing
What we did · Development
Designed, engineered and shipped
We designed and engineered the mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real finance workloads.
- Mobile App Development
- API Development
- Cloud Infrastructure
- Automatic transaction categorization across linked accounts
- Adaptive budgets based on real spending behaviour
- Goal tracking with visual progress and reminders
- Personalized insights and weekly money summaries
Technology stack
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
- Next.js
Backend
- Node.js
Mobile
- Flutter
Cloud
- Google Cloud
Database
- PostgreSQL
AI
- OpenAI
Outcomes
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
73,000/ month
- +330%organic traffic increase
- +220%monthly active users
- 4.1xconversion improvement
- 48%higher retention
- 4.7★average app rating
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