Personal Finance App
Fast Growing FinTech Startup
Automatic expense tracking, budgets and goals that make money management effortless.
Services delivered
Project summary
The platform at a glance
A personal finance app for a fast-growing fintech startup that automatically tracks expenses, sets smart budgets and visualizes goals — turning scattered transactions into clear, actionable insights that help users save more consistently.
The challenge
The problems we set out to solve
Users abandoned manual expense entry within the first week
Transactions from multiple banks were hard to consolidate cleanly
Generic budgets ignored each user's real spending patterns
Engagement dropped without timely, relevant nudges
Standing out required strong organic and social discovery
What we did · Marketing
An SEO-first growth engine
We ran an SEO-first growth programme: rebuilding technical foundations for Core Web Vitals, mapping high-intent finance keywords to dedicated landing pages, and shipping a content engine that compounds month over month. A focused social programme built brand demand alongside organic growth.
What we did · Development
Designed, engineered and shipped
We designed and engineered the mobile app end to end — a fast, accessible front end, a secure and scalable backend, and the admin tooling teams actually use — purpose-built for real finance workloads.
- Automatic transaction categorization across linked accounts
- Adaptive budgets based on real spending behaviour
- Goal tracking with visual progress and reminders
- Personalized insights and weekly money summaries
Built on a modern, scalable stack
Proven, production-grade technologies chosen to fit the problem — fast to build on and easy to scale.
Frontend
Backend
Mobile
Cloud
Database
AI
Measurable results that compounded
A 12-month view of organic growth, alongside the headline business wins the platform delivered.
Organic traffic
73,000/ month
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